Commenting on the partnership, HRH the Prince Alwaleed Bin Talal Al Saud, Said the President of Alwaleed Philanthropies: “We are committed to improving the quality of life for the citizens and residents of the Kingdom and we are pleased to partner with the Ministry of Health to reduce the prevalence of smoking and raise awareness of its dangers in Saudi Arabia. This partnership is very much in line with our commitment to make sustainable philanthropic investments to empower people near and far. “
The first phase of the awareness campaign will target non-smokers, while the second phase will focus on smokers. Additionally, in an effort to identify violators of government anti-smoking regulations, Alwaleed Philanthropies and the Department of Health will direct people to a mobile app to report and monitor violations of anti-smoking regulations, including smoking in places. public, sell tobacco to minors and advertisements for smoking cigarettes or shisha on television channels.
According to the World Health Organization, the tobacco epidemic is one of the main global public health challenges, causing more than 7 million deaths each year from smoking-related diseases, of which 70,000 are Saudi citizens.. A previous Saudi health survey found Saudi Arabia totaled 5.5 million smokers, or 23% of the Kingdom’s population.
For four decades, Alwaleed Philanthropies has supported and spent over $ 4 billion on social protection and has launched more than 1,000 projects in more than 189 countries, managed by 10 Saudi members, reaching more than one billion beneficiaries worldwide, regardless of gender, race or religion. Alwaleed Philanthropies works with a range of philanthropic, government and educational organizations to fight poverty, empower women and youth, develop communities, provide disaster relief and create cultural understanding through education. He seeks to build bridges for a more compassionate, tolerant and accepting world.
 WHO EMRO | Fight against smoking in Saudi Arabia: a review of recent initiatives | Volume 26 Number 7 | EMHJ volume 26 2020. http://www.emro.who.int/emhj-volume-26-2020/volume-26-issue-7/combating-tobacco-use-in-saudi-arabia-a-review-of -recent-initiatives.html.
SOURCE Alwaleed Philanthropies