Balenciaga launches digital epic for fall 21 campaign

Balenciaga We created a digital short film as part of our Fall 2009 campaign. The afterlife: the era of tomorrow In the game, we have no control over the story. Instead, the CGI protagonist follows women online, then meets them in augmented reality. Beyond..

The protagonist, wearing an AR headset, navigates a series of dystopian and at times idyllic environments featuring characters wearing works from the Autumn collection. His romantic interests manifest themselves over and over again before he leaves the game. He then reunited with the women, who both lost their identities and lived in 37 looks from the fall campaign.

by Showtime studio The campaign was directed and produced by video game developer Quantic Dream and created using motion capture to create animated versions of real people. See below.

Balenciaga continues to move from luxury fashion houses to reputable media brands. It’s not just about sewing, it’s about getting people talking. As mentioned at the afterworld premiere, Balenciaga is no longer just competing with Louis Vuitton and Dior, but playing in a completely different stadium than Travis Scott and Netflix.

Gvasalia’s aesthetic has transformed Balenciaga from one of the many stars in the fashion sky into his own universe. Once again, they took advantage of the most precious element of luxury: that fashion is an escape.

Balenciaga launches digital epic for fall 21 campaign

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