Several animal welfare and rescue groups in Manitoba have seen a huge surge in donations, with thousands of dollars donated through a viral challenge in honor of Betty White.
The “Betty White Challenge” has gone viral across North America, encouraging people to donate $5 to local animal welfare groups on Monday, which would have been Betty White’s 100th birthday.
The Golden Girl was well known for her animal activism. White died on December 31, 2021.
The Winnipeg Humane Society said it raised $41,000 through the challenge. CEO Jessica Miller told CTV News on Monday that the money will go to support the Winnipeg Humane Society facility and animals that pass through the shelter or through its foster and emergency care programs. .
“I don’t even know what to say. This is such an amazing gift you gave in honor of Betty,” Miller said in a video posted to Twitter on Tuesday.
“It was an amazing way to start 2022.”
Manitoba Mutts Dog Rescue saw over $17,500 raised through the challenge in White’s honour.
Megan Peters, public relations assistant for Manitoba Mutts Dog Rescue, told CTV News on Monday that the response to the challenge has been overwhelming.
“The more donations we can bring in so we don’t incur additional costs for vet bills, the more animals we can bring into our care and get them out of the cold, especially during this time,” Peters said.
Tails for Freedom Rescue said more than $4,800 was raised for the rescue.
“We are absolutely blown away by the generosity of everyone who donated to our rescue for the #bettywhitechallenge in honor of lovely Betty White on what would have been her 100th birthday,” the rescue said. in a Facebook post on Tuesday.
“It was amazing to see everyone come together and show their love and support to honor this lovely lady. We feel so lucky to have been part of such a wonderful movement.”
The Manitoba Underdogs Rescue said it raised just over $18,000 through the challenge.
Lindsay Gillanders, a volunteer with Manitoba Underdogs Rescue, said the need for donations was huge.
“As the temperatures continue to drop, we are seeing more and more dogs injured or in need as a direct result of these cold temperatures,” she told CTV News on Monday. “Our vet bills are only going up, so we are in desperate need of help at this time and the smallest gesture will have a big impact.