Campaign and lead management hacks every leader should know

SAN ANTONIO, July 2, 2021 / PRNewswire / – Marketers will receive expert advice on improving campaign and lead management in a July 7e webinar hosted by CapabilitySource and Workato. “Campaign and Lead Management Hacks Every Leader Should Know”, at 10 a.m. PDT//1 p.m. EDT at July 7, explains how simple automations can help an organization improve its lead management capabilities. Traders can register on

Lead management is an essential part of any marketing campaign. Many marketers struggle to generate the volumes of leads requested by business partners or leads often lack context, speed, and qualification. Automation can help. Workato provides a versatile, MarTech-neutral integration and automation engine perfect for capturing leads, qualifying them, and quickly channeling them to business partners. Additionally, Workato can match prospects with known customers, as well as enrich prospects with demographic, geographic and behavioral information.

Workato is a key partner of CapabilitySource to help automate and integrate marketing processes. And so, as we think about things like campaign and lead management, Workato is a really powerful tool to use, “Senior Consultant and Head of Partnerships, Nathan Greer mentionned. “Complex MarTech integrations that used to take weeks can now be completed by members of the marketing team in days and changed again just as quickly. ”

With Workato’s “all-in-one” technologies and CapabilitySource’s deep experience and understanding of the marketing and sales business processes, the webinar delivers real-world information that can make an immediate difference to a business.

“One of the really great things about Workato is that not only is it really easy to set up and use, but it has the capabilities to be integrated into really complex and robust automations without having to integrate IT in the marketing process, ”said Greer. .

The use of technology can eliminate many of the problems associated with lead management. Both Workato and CapabilitySource know how to tackle these issues head-on and help organizations achieve their ambitious business goals.

“The main goal of any type of lead management program is to identify and follow indications of interest, quickly and efficiently. Implementing rapid integration and automation tools like those from Workato can help an organization go from good to great, ”said Greer.

There is always room for growth and improvement when it comes to lead management. No matter where a marketer is in their current journey, those in attendance will gain invaluable knowledge on how they can generate more leads without more marketing expense.

About CapabilitySource: CapabilitySource is a digital business transformation consulting firm that provides MarTech strategy, implementation, integration and support services with a specialization in marketing work management. We work with marketers from Fortune 1000 companies to protect their marketing budgets and align marketing strategies with overall business goals. Our team provides solutions to large companies, achieving up to $ 1 million in annual cost savings while increasing marketing capacity by up to 30%.

Media contact
Kailee Loose
(303) 883-1415
[email protected]

SOURCE CapacitySource

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