Seeking to “turn the story around” on a year of negative headlines in secular media surrounding the senior living industry, a new campaign is promoting “stories from within” to highlight the positive.
The new Safer in Senior Living initiative was launched this month by Peoria, IL-based VirtuSense Technology, a medical equipment supplier, to tout the benefits of senior communities. The effort is aimed at ensuring potential residents and their families properties in the area are safe and responsive to challenges.
To achieve this goal, the campaign will share real-world stories focused on the health and prosperity of older people, during and after the pandemic. The idea is to create “one voice for the elderly” by celebrating achievements and “letting the world know that the elderly are really safer in the elderly than at home”.
Continuing care retirement communities that have joined the initiative so far include the Larksfield Place retirement communities of Kansas; Montgomery Place in Illinois; John Knox Village in Missouri; United Methodist Communities of New Jersey; and the life-enriching communities of Ohio. All are VirtuSense customers, but the company said all vendors are welcome to participate.
Deborah Hart, CEO and President of Montgomery Place, said McKnight’s Senior Living that the 2020 mass media news cycle was dominated by negative news about the lives of older people.
“The pandemic has hit our industry hard, casting a long, dark shadow,” she said. “The positive aspects of proactive planning and reactive crisis management were not worthy achievements, but it is these factors that have helped us prevent the transmission and spread of the disease remarkably well.”
Hart said Montgomery Place has joined the Safer in Senior Living initiative to “change the narrative and” shine a light on all of the truly amazing, compassionate and forward thinking activities that have taken place in such a short time.
“Many communities have revolved quickly and as a result, seniors are safer, healthier and happier,” she said. “These stories need to be told. We want seniors to feel comfortable joining a community, knowing that they will be safe and cared for in future storms.
Tammy Flaming, director of marketing at Larksfield Place, said her community had joined the campaign to raise awareness that “we weren’t all locked up.” She said the Resident World hadn’t ended because of COVID – things just looked a little different.
“Our goal was to keep residents active,” she said. McKnight’s Senior Living. “Our philosophy is that we can strengthen residents’ immune systems by creating joy and keeping them busy with stimulating activities.
The initiative invites CPAB residents, caregivers and long-term care administrators to share their video stories about the benefits of living in senior communities.
“Let’s flip the script and tell the stories of the tireless NACs providing 24-hour care, of the administrators who rolled up their sleeves and scrubs for the safety and care of residents, and the residents themselves who have benefited from the treatments. additional precautions put in place during the COVID-19 crisis, ”the website says.