Petco pulls dog shock collars from stores, rebrands to focus on ‘health and wellness’

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SAN FRANCISCO — Shock collars at Petco are about to become a thing of the past.

The company chose to pull them in-store and online.

A shock collar passes an electric current through metal contact points and sends a signal to your dog. The signal can range from a slight sting to a painful shock.

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According to the Humane Society of the United States, “The least humane and most controversial use of the shock collar is as a training device. The trainer can administer a shock to a dog from a distance using a remote control. There are more likely for abuse (delivering shocks as punishment) or misuse (poor timing of shocks) Your dog may also associate the painful shock with people or other experiences, leading to fearful or aggressive behavior.

Shock collars accounted for about $10 million of Petco’s sales last year.

“Shock collars are not compatible with our mission to improve lives,” CEO Ron Coughlin said in an interview with CNN.

This news accompanies the company’s rebranding to “Petco, The Health + Wellness Co.”

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Shock collars have been shown to increase fear, anxiety and stress in dogs, and we believe there is a better way,” Coughlin said in a statement. “As a health and wellness company, our mission is to improve the lives of pets and we believe that selling shock collars does the opposite. It is our responsibility to ensure that we, and others, don’t get potentially harmful products into the wrong hands.”

The company has also launched a online petition to “Stop the shock”. As of Wednesday morning, they have already almost reached their goal of 30,000 signatures.

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