In 2021, more and more brands are striving to become more eco-friendly.
Last month, Kylie Jenner relaunched her billion-dollar beauty brand Kylie Cosmetics with all-new formulas that are all “clean, cruelty-free, vegan, and paraben-free.”
Each of its products now excludes 1,600 potentially harmful ingredients, including parabens, formaldehyde, lead, methoxyethanol and many more.
Another company doing its part to help the environment is fast fashion brand Shein, which is using TikTok to get its message across.
What does Shein Cares mean?
As you recently opened the TikTok app, you were probably greeted by a pop-up ad saying Shein Cares.
Many people are also using the #SheinCares hashtag on their videos alongside a new line of animal filters.
If you’re a little confused, shein cares is a campaign recently launched by the Chinese fashion e-commerce site Shein.
The Shein Cares campaign explored
Fashion giant Shein is promoting animal welfare with its latest Shein Cares for Animals campaign.
The company is donating $300,000 to important animal welfare organizations in an effort to protect the world’s animals.
“Your passion + your action = a beautiful world for our animals,” they state on their website.
How to participate in the campaign
There are several ways to participate in the Shein Cares campaign.
On social media, you can play a fun game on the Shein app, use their new animal stickers on TikTok, and spread the love on Instagram using the #SheinCares hashtag.
You can also buy something from Shein’s Wild Heart Collection to show your support.