Singapore SPCA campaign slams electric shock collars for dogs

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Some of Singapore’s toughest people suffered 4,500-volt cuts to draw attention to the shocking use of electric shock dog collars in Singapore. The Singaporean Society for the Prevention of Cruelty to Animals (SPCA) campaign is a voluntary effort of Forsman & Bodenfors Singapore (F&B), along with production partners Heckler and Fuse. The film will be supported by paid online media and accompanied by still images that will be used in social media.

Explains Ivan Guerra, creative at Forsman & Bodenfors: “It’s an idea that arose from a good old product test: we tested the shock collar on ourselves and hated it! The involuntary twitches, grimaces, and laughs to mask the pain were perfect proof underscores our message: if we can’t take it, our pets shouldn’t either. “

With this campaign, the SPCA renews its call for Singapore to join many other countries in banning such necklaces. Research shows that training with a shock collar is by no means more effective than training without strength, so it only causes fear, pain and stress, according to the organization. The SPCA has information about strength training on their website, www.teachwithkindness.spca.org.sg.

A version of this article first appeared on Asia-Pacific Campaign.


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