The meat experience must be replicated to move to a sustainable system


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According to data from a first quarter 2021 consumer survey conducted by data and analytics firm GlobalData, 42% of global consumers said they would not choose plant-based and vegan alternatives to red meat. conventional, and to address this issue, the company has urged all brands and companies to work to replicate the taste, feel, and other components that make up the experience of consuming meat in plant-based alternatives for these consumers to can easily switch to diets that are sustainable for themselves and for the planet.

According to a new survey by GlobalData, headquartered in London, 42% said they likely would not switch to plant-based alternatives while 32% said they would prefer these options over traditional red meat.

Help those who are not sure to switch to plant alternatives and refrain from alienating them, GlobalData advises manufacturers to work on developing meat-eating experiences without the use of animals so that these consumers support sustainability and consume products that align with the “ green ” discourse.

In a press release seen by Green queen, Khalid Peerbaccus, Senior Innovation Researcher at GlobalData, said 42% is a huge number that we simply cannot avoid and need to include in the sustainability conversation. based on alternatives to red meat, 42% say the opposite. A significant number of people just don’t buy, and that’s probably because they stick with what they know. Some brands, like Epicurious – which recently decided to omit the beef from its recipes – could risk alienating followers while trying to tap into the herbal trend. To convince these uncertain consumers, these brands must focus on replicating the experience of consuming meat without the need for animal products.

Source: GlobalData

A significant number of people just don’t buy, and that’s probably because they stick with what they know. Some brands, like Epicurious – which recently decided to omit the beef from its recipes – could risk alienating followers while trying to tap into the herbal trend.

Khalid Peerbaccus, Senior Innovation Researcher at GlobalData

More, 27% said the reason they switched to plant-based alternatives instead of red meat was because of sustainability and green certificates and 33% said for animal welfare reasons, they made the change.

Peerbaccus added: “While animal welfare is an issue that prompts many buyers to seek alternatives, sustainability is not too far behind. This is in large part due to the growing media coverage regarding climate change and the focus on the consumer to help effect this positive change in the long term. One is to embrace a more sustainable way of eating, which includes considering how far food has traveled to reach the plate. “

While animal welfare is an issue that prompts many buyers to seek alternatives, sustainability is not too far behind. For consumers to help make positive long-term changes, it’s important to embrace a more sustainable way of eating, which includes considering the route food has taken to reach the plate.

Khalid Peerbaccus, Senior Innovation Researcher at GlobalData

Additionally, Peerbaccus said there are existing manufacturers who understand the needs of ethical consumers and strive to meet them. “Importantly, many are attempting to replicate the experience of consuming meat both in taste and texture, which will be a key element in the future in weaning reluctant consumers off meat in favor of more sustainable alternatives. .

Elsewhere, in a report by multinational consulting firm Ernst & Young (EY), given the growing trend for alternative proteins in the market and the massive scale-up that is taking place, this industry “Promises substantial disruption” to the conventional animal meat market, which will push companies to align with sustainability goals to “stay ahead in the food value chain space”.

In addition, according to a study from the University of Oxford in 2019, plant proteins are more environmentally friendly given that they have found a lower carbon footprint and that switching to these diets is important to achieve the objectives of the Paris agreement.

Read it Questions and answers w / Philippines WTH Foods Plant Pioneers Explaining That Taste Is The # 1 Factor When You Mass Selling


Main image courtesy of Greenforce.


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